BOULDER SOUP WORKS REBRANDS, NOW BOULDER ORGANIC!

BOULDER ORGANIC! ALL HOT ON FRESH, ORGANIC SOUP:

FIRST DEDICATED LINE OF CERTIFIED ORGANIC, GLUTEN-FREE AND NON-GMO SOUPS

Boulder Organic! Line of Fresh heat-and-eat Soups Ideal for Fall and Winter Comfort Food Cravings Boulder, CO (October 2014) — Nothing says comfort food like a bowl of homemade soup, brimming with a hearty broth, fresh veggies, herbs and spices. But who really has time to make soup from scratch these days? Not to worry, say the soupmakers at Boulder Organic!. The seven soups that this booming Boulder, Colorado company, formerly named Boulder Soup Works, is stocking in the refrigerated deli sections of grocery stores across the country make it easy to eat fresh, “like homemade” soups within minutes of stovetop or microwave warming. And, the upstart can tout that it’s the only dedicated certified organic, gluten-free and non-GMO verified soupmaker in the country, ensuring consumers of the most rigid and transparent certification of quality in all its products.

Prepared foods departments are increasingly popular as people’s preferences shift to fresh food. Consumers who demand the highest quality ingredients can now relax when they don’t have time to shop, prep and prepare soup in their own kitchens. The Boulder Organic! line of soups are made in small-batch artisan style, with certified organic, non-GMO ingredients, featuring fresh vegetables, herbs and spices mostly sourced from farms in the West. And all varieties are gluten-free. The current offerings include two chicken broth-based and five vegetarian varieties: Roasted Tomato Basil Soup and Green Chile Corn Chowder (both include organic chicken broth); Red Lentil Dahl Soup, Garden Minestrone Soup, Golden Quinoa and Kale Soup, Potato Leek Soup, Butternut Squash Soup with Sage (all vegetarian).

“Our vision is to offer consumers the freshest and most homemade-tasting soups that they can grab and heat up for lunch or dinner within minutes,” says Kate Brown, founder of Boulder Organic Foods, the parent company of Boulder Organic!. “As a busy professional and mom, I know firsthand how hard it is to pull together a great made-from-scratch soup after a busy day, but I also don’t want to settle for processed, prepared foods. And sometimes you just want soup!”

Canned soup has long been a fall-back for busy moms to serve a hot meal to families. But the trend is toward more “fresh” prepared foods, as people want quick meals that taste healthy and homemade. In addition, the recent recession has impacted dining out. Consumer surveys show that more people want the convenience of prepared foods, or a “restaurant experience” at home, with the taste and “good for me” appeal of homemade.

“As the days get colder, people gravitate toward warmer, heartier foods. With a variety for pretty much every palate and dietary restriction, we are very excited about introducing people to our fresh, organic soups,” adds Brown.

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